Sprout Social vs Meltwater: which one is right for your business?

Finding the correct tools in today’s fast-paced world of digital marketing and administration of social media may make a huge impact for both organizations and individuals who want to increase their presence online. I’m delighted to explore a comprehensive comparison between Sprout Social and Meltwater, drawing from the experience that I’ve had with both products.

When it comes to monitoring and improving your social media performance, these two platforms offer a wide variety of features and capabilities that can be of great use to you in both of those areas. Understanding the ins and outs of Sprout Social and Meltwater will equip you with the knowledge needed to choose the social media management platform that is the best fit for your individual requirements. This is true regardless matter whether you run a small business like I do, are passionate about digital marketing, or are simply wanting to improve your social media game.

Sprout Social vs Meltwater Comparison Table

For digital marketing and social media management to work well, you need Sprout Social and Meltwater. It changes how businesses and people track and improve their online presence.

Use Cases for Sprout Social

• Social Media Management: Sprout Social is ideal for businesses seeking an all-in-one social media management platform. It excels in content scheduling, engagement tracking, and audience analytics.
• Small to Medium–sized Businesses: It’s a great choice for SMBs looking to streamline their social media efforts without a steep learning curve.

Use Cases for Meltwater

• Media Monitoring and PR: Meltwater is invaluable for brands wanting to monitor their online presence, track media coverage, and assess public sentiment.
• Competitive Analysis: It’s a powerful tool for businesses aiming to gain a competitive edge by analyzing their competitors’ strategies.

Sprout Social vs Meltwater: User Interface and Ease of Use

Sprout Social has a reputation for having an easy-to-navigate and welcoming user interface, and my own experience has shown that this reputation is well-deserved. The dashboard is immaculately clean and well-organized, which makes for a straightforward experience when navigating. I find the drag-and-drop feature to be very helpful because it simplifies the process of scheduling postings. In addition to that, the visual calendar gives me a transparent representation of my content plan.

Meltwater, on the other hand, gave beginners like me the impression that it was originally a little bit more complicated than other systems, but as time went on, it displayed its effectiveness and strength. Once you get the hang of using Meltwater’s configurable dashboards and extensive media monitoring system, you will find that they are exceptional features. In my line of work, it has proven to be an invaluable resource.

Sprout Social vs Meltwater: Social Media Analytics in Sprout Social

Sprout Social has proven itself to be an indispensable tool for social media analytics in my experience, and I highly recommend it. It provides in-depth information about the demographics of my audience, the engagement rates of my readers, and the overall effectiveness of my postings. With the help of Sprout Social, I am able to effortlessly monitor important metrics such as the number of likes, shares, comments, and click-through rates. My capacity to make well-informed decisions on my social media strategy has been significantly improved by using this technique that is data-driven.

Sprout Social vs Meltwater: Social Media Analytics in Meltwater

Meltwater has demonstrated itself to be an excellent tool for media monitoring and sentiment analysis in my own personal experience. I highly recommend it. When it comes to monitoring brand mentions and determining the mood of social media, I’ve found that the comprehensive analytics capabilities that this platform offers are really helpful.

Meltwater’s ability to give real-time data and comprehensive competitive research is what sets it apart from other similar services. This capability has been a game-changer for me personally and for my company in terms of our ability to stay ahead of the competition.

Sprout Social vs Meltwater: Customer Support and Training

The customer support offered by Sprout Social has been excellent to work with in my experience. They have a committed team that is always ready to help users such as myself, and they have it. Their training offerings, which include webinars, tutorials, and a knowledge library, have been quite helpful in enabling me to make the most of the platform and exploit its full potential.

In the time that I’ve spent with Meltwater, I’ve been really satisfied by the company’s comprehensive customer assistance. They provide assistance around the clock, which has proven to be extremely helpful when working under strict time constraints. Their group of skilled and responsive experts is second to none. Their training offerings, which include webinars and materials that are thoroughly documented, have been really helpful to me. In addition, the individualized onboarding that they offer has been really helpful in assisting me in successfully utilizing the capabilities of the platform.

Which is better?

Sprout Social and Meltwater depends a lot on your own wants and experiences. In my own experience, I’ve found that Sprout Social is great when it comes to how easy it is to use. This makes it a great fit for small to medium-sized businesses like mine that value easy social media management. But if you work for a big company with complicated digital marketing needs, my experience suggests that Meltwater’s full set of tools, especially its powerful media monitoring and analysis tools, could be a better choice. In the end, your choice should be based on the size, goals, and finances of your business, as I’ve learned from using these tools myself.

Sprout Social: The good and The bad

Sprout Social helps well-known brands with social media management, marketing, customer service, data and intelligence, and staff advocacy.

Meltwater: The good and The bad

Meltwater reviews from real users that have been checked by Gartner Peer Insights can help you choose the right business software.

Questions and Answers