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Email marketing is an essential component of any comprehensive business plan. My research has shown that Benchmark Email is an excellent option. Benchmark Email, much like Vertical Response, provides a free plan that includes a wide range of features. Because of this, using Benchmark Email is an excellent location to begin expanding your subscriber list. The free plan offered by Benchmark Email enables twice as many contacts than the free plan offered by Vertical Response, which helps to improve outreach.
One of a Kind to Benchmark Email is known for its user-friendly design, which makes it simple to compose emails and add new users. This simplicity of use has the potential to completely transform everything for beginners in email marketing. When I first utilized their software, I was blown away by how easy it was to use and how efficiently it worked. I calculated the cost for a small firm with 2,500 marketing database contacts so that I could compare Benchmark Email to the prices offered by other suppliers.
The end result was very stunning, and the monthly cost was the same as iContact at $28.95. Small businesses that are looking to cut costs may benefit greatly from these prices. The absence of limits on the number of messages that can be sent via List-based subscriptions is my favorite feature of Benchmark Email. This is significant since the majority of email marketing platforms impose a monthly cap on the amount of messages a user may send out. You are able to optimize your outreach without any restrictions thanks to iContact and this functionality, which set them apart from the competition in the business.
Benchmark Email Specifications
Benchmark Email gives users the opportunity to test out their service at no cost before requiring them to subscribe to one of their expensive plans. Plans that cost money begin at $13 a month and can support up to 500 users.
Feature | Description |
---|---|
Email creation | Create responsive email templates with Benchmark’s drag-and-drop editor, or code your own HTML emails. |
Email automation | Trigger email sends based on subscriber behavior, such as when they open an email, click a link, or sign up for a form. |
Segmentation | Segment your email list based on demographics, interests, and other criteria to send more targeted emails. |
A/B testing | Test different versions of your email subject lines, content, and calls to action to see what performs best. |
Email tracking | Track your email open rates, click-through rates, unsubscribe rates, and other metrics to measure the success of your campaigns. |
Contact management | Manage your email list and subscriber data, including custom fields, tags, and groups. |
Integrations | Integrate Benchmark Email with your website, CRM, and other marketing tools. |
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What is Benchmark Email?
Benchmark Email is an email marketing platform that is hosted in the cloud. It provides email templates that can be customized for a variety of events and occasions. It provides users with the ability to manage email campaigns. In order to expand its fields of operations, it offers signup forms for email newsletters on its website, blog, and several social media platforms.
Benchmark Email review: Features
A drag-and-drop editor, a normal text editor, or an HTML editor can be used to make regular and RSS email campaigns. One tool lets you test your ads in two different groups, and another shows you how they will look in a lot of different email inboxes. People can bring in contacts from Zoho, Google Contacts, and Microsoft Dynamics CRM, as well as from XLS, CSV, and TXT files. From a list of themes, you can make sign-up forms, polls, and surveys.
The free plan lets you use email automation for welcome emails, anniversaries, and notes. But Automation Pro, a workflow-based email automation system that does things as users move through your sales funnels, is where Benchmark Email really shines. There are templates for emails to people who have left items in their shopping cart, follow-up series, and retargeting ads on Facebook, among other things. The tool is very flexible, so you can quickly make custom automated processes that fit your business needs.
Benchmark Email review: Email Templates
When you want to compose a new email, you first choose a template, and then you can get right down to business. Since Benchmark provides users with 221 free email templates, users can always choose a suitable one to begin with. Choose a template for your email based on the type of message, the event, or the business. Simply hovering over an email template allows for a convenient and speedy preview of the template’s contents.
The inclusion of templates for specific tools, such as eBay, Etsy, and Surveymonkey, is a pleasant and welcome surprise. As soon as you connect any of them with Benchmark, these pre-designed email templates are made immediately accessible to you. You also have the option of using the code editor to import any HTML design that you have created if you do not wish to use templates. There are templates available in a variety of other languages, including Chinese, Japanese, Portuguese, and Spanish, among others. Excellent work! The Standard
Benchmark Email review: Editor
Most of the time, people use the drag and drop editor to make marketing texts. When they make their email creator, Benchmark does a smart thing. From the left side of the screen, you can drag and drop ready-made blocks into your email, such as “image card” and “image groups.” Not having to think about how to put these together is great because it will do it for you.
The drag and drop editor is a quick and easy way to create an email that works well. You can skip some design steps and start working on the text of your emails right away, which is great for people who are just starting out. You can change and see a sample of your whole email on the email editor’s screen. That way, you can move or get rid of blocks right away. The method to copy blocks is useful. Just copy the block you already made and change the text or pictures on it instead of making a whole new one.
Benchmark Email review: Support
One of the best things about Benchmark Email, according to its website, is its customer service. But when we tested it, the knowledge base library often wasn’t working, and the link to look through lectures didn’t lead anywhere.
The short movies that showed us how to use the software’s features were helpful, though. You can get live chat support 24 hours a day, seven days a week. You can also call for help during business hours in the US, UK, and Switzerland. We used the live chat to ask a few questions, and the staff responded almost instantly and knew a lot about the topic. If you’d rather get help through live chat or the phone, we’d definitely suggest Benchmark Email.
Final Words
One thing that really makes Benchmark Email stand out is how powerful and flexible its automation tools are. I was really surprised by how many automation options they have. This made my email marketing much easier and saved me a lot of time.
It’s important to note, though, that Benchmark Email’s prices are higher than those of some of its rivals. If a business has a small income, this could be a problem. I also had some problems with how quickly emails were delivered. Benchmark Email’s delivery rates were not as stable as those of other email marketing tools.
Benchmark Email review: The Good and Bad
Benchmark Email is tough to recommend over its competitors because of its poor email deliverability, despite the fact that it includes sophisticated tools for planning and executing alluring email marketing campaigns.
The Good
- Decent free plan.
- Lots of user segment options.
- Very helpful live customer support.
- Google Analytics tracking.
The Bad
- No mobile preview.
- Email editor glitchy in testing.
- Flickr integration not working in testing.
Questions and Answers
Benchmark is an excellent choice to take into consideration if you are searching for an email marketing solution that provides comprehensive features at a price that is affordable for small businesses. This piece of software provides you with helpful email automation capabilities, responsive templates, and an easy-to-use email editor, all of which are designed to make your campaigns more efficient and effective.
What does it mean? Benchmarks for email marketing are the measurements that are used to evaluate how successful an email marketing campaign is. Open rates and click rates on emails are typically used as benchmarks for measuring success in email marketing. A more sophisticated email service provider will also be able to assist you in attributing revenue directly to the emails you send.