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In today’s podcast, you’ll learn how to Use Hashtags on Pinterest. Over the past year, a lot of people have asked us about hashtags. Some of you still don’t understand how they work, and others are just ignoring them because it’s easier. Hashtags are all over the place, but most people use them on social media sites like Instagram and Twitter.
The # symbol has become popular because it makes it easier for people to find books and other information. When someone clicks on a certain hashtag, they are taken to a page with the content they are looking for. Tags used to work the same way on Pinterest as they did everywhere else, but the site has been changed again.
Adding hashtags to new Pins won’t improve how well they do. At the moment, you can click on hashtags on smartphone but not on desktop. Even if those Pins aren’t promoted, the most recent ones will be at the top. However, hashtags don’t help Pins show up in search. You can also go to the official Pinterest support site to know more information.
Ways to Use Hashtags on Pinterest
Avoid using too many hashtags
This is a tip that works on almost every social media site. Pinterest is no different. Less is more when it comes to the number of hashtags you use. It doesn’t matter whether you use two hashtags or ten. As long as the hashtags you use are specific and make sense for your pin, that’s about all that matters.
we wouldn’t put too many hashtags on your pins because Pinterest might think your account is spammy, which could lead to one or more of your pins being blocked.
Keep them relevant
The most important thing to remember is that your hashtags should always be related to the pin. If you’re making a pin about Christmas gifts, don’t put anything about Thanksgiving or some other random hashtag in the description, because that won’t help you at all.
You also want to make sure you use relevant hashtags so that, in the long run, Pinterest can figure out what your content is all about and start giving it different tags and categories so that it can always show your content to the best audience on Pinterest, since it does work like a search engine.
Use seasonal hashtags
The next thing to remember is to use seasonal hashtags when you can. No matter what your niche is on Pinterest, there will always be seasonal or trending changes that you can use as hashtags on your pins. For example, if you are in the personal development or growth space, you can add #newyearresolutions when the new year is coming up.
Since seasonal content only appears during or before the season, you want to make sure that your seasonal content in your niche has a chance to show up in searches.
Switch up your hashtags often
Keeping this tip in mind, the next thing we’d like to tell you is to change up your relevant hashtags. When you make new pins and images on Pinterest, you might be tempted to keep copying and pasting all of the hashtags you already made for your old pins.
But that’s not really the best way to use hashtags. If you keep using the same hashtags over and over again for everyone, that’s another spammy thing to do that Pinterest doesn’t like and that could lead to your account being closed.
Mix them up
Use a mix of general and specific hashtags, which is the next tip we have for you. For example, if you want to use holiday hashtags, you could use #christmas and then add #sustainablegiftguide. When you use the word “Christmas,” it’s a pretty general hashtag, but when you add “sustainable gift guide,” it becomes more specific. This lets you be at the top of search results not just for a broad search term, but also for specific search terms related to your content.
This is especially helpful for people who just started a Pinterest account and don’t have a huge following yet, because when you use big hashtags, your content is likely to get lost among that of bigger brands and Pinterest accounts. But if you add specific hashtags to the description of your pin, you can also be found in smaller search pools and make sure that your content shows up at the top, even if it’s only in a small search pool.
FAQ
What is the rule of using hashtags?
People put a hash sign (#) in front of a relevant word or phrase in a Tweet to put it into a category and make it easier to find in a Twitter search. When you click or tap on a hashtagged word in a message, you can see other Tweets that use the same hashtag. You can put a hashtag anywhere in a Tweet.
How many hashtags can you use Pinterest?
Pinterest Hashtag limit: 20. Pinterest says that you can use no more than twenty hashtags. The number of hashtags you use isn’t the most important thing. What’s more important is that you use hashtags that are relevant to your content and stay on topic. Don’t add twenty just because they say to.
Why use hashtags on Pinterest?
On Pinterest, you can search for hashtags. If you use the right hashtag on your Pins, they are more likely to end up on the right pages and be seen by the right people. If you want your Pinterest keyword strategy to work, the best thing to do is to use a relevant hashtag.
How many hashtags to promote?
There is no right number of hashtags for every business or even for every post by the same business. Most people agree that starting with about 11 hashtags is a good number. But between 3 and 5 hashtags is the most common number to use on Instagram.